A professional film and video production setup on location at an Amazon office. A professional film and video production setup on location at an Amazon office.

Extraordinary doesn't happen by accident

It takes clear strategy, exceptional execution and people who perform when it matters. That's where we come in.

A runner competing in the World's Deepest Marathon, a BecomingX world-record event. A runner competing in the World's Deepest Marathon, a BecomingX world-record event.

Hard to categorise. Easy to understand.

BecomingX doesn't fit neatly into a box. We're not a consultancy, a creative agency or a learning business (although we're regularly mistaken for all three). We help organisations achieve extraordinary things - it's that simple.

What makes us different is that we combine the strategic thinking and delivery of a consultancy, the creativity of an agency and the people expertise of a learning business - then bring it all together from concept to completion. Normally you'd need three firms for that. With BecomingX, it's one team - yours and ours.

It's why our work ranges from world records and global campaigns to leadership programmes and digital platforms. Different projects. Same approach: clear thinking, exceptional execution and people who who deliver when it counts.

Not every project involves a world first. Much of our work is quieter - shaping strategy, developing leaders, building teams, creating content. But whatever the brief, the standard is the same. We never settle for ordinary.

How we do it

Employees in conversation at a BecomingX corporate training session on goal setting and high performance.

Strategy

Great outcomes start with clear thinking. We help you define the opportunity, shape the ambition and design the route to results - whether that's a world-first idea, a new programme or a challenge nobody has cracked. In short: we work out what's worth doing, and how.

Bear Grylls holding maggots as he appears as a guest speaker at a BecomingX corporate training session.

Delivery

Ideas only matter when they happen. We bring together the people, partners and expertise needed to turn ambitious ideas into reality - from global campaigns to digital platforms, world-record attempts and new ventures. We don't hand over a plan and wish you luck. We're with you until it's done.

An employee at Amazon sat leaning forward telling a story on camera.

People

Extraordinary results come from people. We develop leaders, teams and future talent - and create the experiences that inspire them. From leadership programmes to unforgettable events and expeditions, we help people perform, grow and feel part of something bigger - because when people thrive, organisations do too.

Nanxi Liu, engineer and entrepreneur, looking upward thoughtfully. Nanxi Liu, engineer and entrepreneur, looking upward thoughtfully.

Strategy: Working out what's worth doing

Every extraordinary outcome starts with clear thinking - about what matters, what's genuinely possible, and where to focus time, energy and investment. We work with senior leaders to turn ideas into practical plans: developing business models, building investment cases, designing programmes and campaigns, identifying the right partners and defining what success looks like.

What makes our strategy work different is the mix. The rigour comes from a team that includes former strategy directors at the world's leading consultancies. The imagination comes from somewhere else entirely - an instinct for the ideas nobody else would dare put in a pitch deck. A marathon over a kilometre underground was a strategy before it was a record-breaking event. Beacon began as a question about one of the world's biggest humanitarian challenges. We don't just respond to briefs - we help write them.

Our strategy work often includes: strategy development, concept ideation, business case development, programme design, partnership strategy and impact measurement.

Paul Gurney, BecomingX CEO presenting on stage at an event. Paul Gurney, BecomingX CEO presenting on stage at an event.

Delivery: Making extraordinary happen

Lots of companies will give you a strategy. Far fewer will stand beside you and deliver it. BecomingX turns ambitious concepts into reality, and the range is deliberately broad: AI-powered digital platforms, cinema-quality documentaries, world-record-breaking expeditions, global campaigns, large-scale events and talent development programmes.

What sets us apart is our reach. When a project demands rare skills - a film crew at 6,000 metres, developers building an AI-powered refugee platform - we bring in the best in the world, people we've worked with and trusted for years. Few organisations can match our access to talent either: global TV stars, Olympic champions and astronauts have all played a role in our projects.

We work as one team with yours, taking responsibility for the outcome rather than the deliverables. It's why clients trust us with the projects they can't afford to get wrong.

Our delivery work often includes: programme delivery, project planning, partner engagement, large-scale events, film and content production, digital platform development and campaign activation.

An engaged audience applauding at a BecomingX event. An engaged audience applauding at a BecomingX event.

People: Inspiring and developing high performers

Every organisation, however bold and innovative, ultimately depends on its people - on how they perform, and on how engaged and inspired they feel. We help with both: developing the skills, mindset and behaviours that high performers need, and creating the experiences that motivate people, build culture and bring teams together.

That ranges from leadership and early-careers programmes to events, expeditions and experiences people never forget - taking a sales team to the summit of Kilimanjaro, or putting global icons in front of your people. We draw on years of research into human performance, and on the insights of the world's most accomplished people, so we can do far more than talk about high performance. We help people understand what it really takes, and inspire them to go after it.

From flagship early-careers programmes at Big 4 firms to leadership development and landmark events with the world's biggest companies, we help people and organisations raise the bar on what's possible.

Our people work often includes: talent strategy, leadership development, team performance, early-careers programmes, team events and experiences, expeditions, masterclasses and guest speaking, mentoring and coaching, employee experience, digital learning platforms and behaviour change.

“If you want big, bold and visionary ideas to change the world, you'll struggle to find a more innovative company than BecomingX. I'm so proud of the work we have done together at Amazon.”
Beth Knight
Head of Amazon in the Community, Europe